Mother Jones Meets An ISAR Billboard

i January 14, 2008

One of ISAR’s major tools in our international effort to educate about the moral and other necessity of spay/neuter of companion animals is our billboard campaign.

The campaign has been a very effective means of drawing attention to dog and cat overpopulation, and the importance of spaying and neutering. As a result of our last campaign, in multiple states throughout the United States public awareness of this important animal rights issue has been heightened. For example, our friends at Spay Austin Coalition purchased three billboards. To view one of them being installed click here.

And in the February issue of Mother Jones magazine, our friends at Paws & Claws Society, Inc. and New Jersey Animal Advocates have come up with a fabulous new idea: getting our huge highway billboards into print media. The folks at Paws & Claws and New Jersey Animal Advocates have turned our billboard into the following paid half-page print advertisement.

The Billboards measure a standard 10’5″x 22’8″ and are printed in full color. The lettering is in bright eye-catching blue and white, with photo images of a yellow dog and a tiger-striped kitten. There is space across the bottom where the sponsoring organization’s name and phone number will be imprinted as a resource for concerned individuals.

The cost to an organization is $95 for each billboard, made payable to ISAR. These prices include shipping within the continental United States. Each organization placing an order is responsible for posting its own billboards. Many outdoor advertising agencies are willing to donate space or offer discounts to non-profit organizations. Interested organizations should contact their local outdoor advertising firm for information on the availability of public service announcement space and the cost of labor for posting the artwork panels.

ISAR is currently accepting billboard orders. By ordering all the desired billboards at once, the purchaser benefits from quantity discounted prices. Billboards are printed twice a year, July 15th and December 15th. On these dates, we will compile the orders and submit them to the printing company.

Please contact ISAR for a billboard order form.

In between our “billboard seasons,” we encourage humane organizations to follow the lead of Paws & Claws and New Jersey Animal Advocates and use ISAR’s billboards as print advertisements.