ISAR describes “overpopulation” as strays wandering the streets and roaming the countryside; puppies and kittens being cranked out of mills; pet shops selling companion animals, unwanted dogs and cats being killed in shelters because there is not enough spaying and neutering.
One of ISAR’s major tools in our effort to educate about the moral and other necessity of spaying/neutering of companion animals is our billboard campaign.
Billboards get out the message. That’s why ISAR conceived and implemented our Billboard Program years ago, emphasizing the spay/neuter education component of our anti-overpopulation mission.
As our supporters know, in 2017, ISAR enhanced our efforts to reduce dog and cat overpopulation by enlarging our existing outdoor advertising program and budget by creating and then installing in selected venues throughout the United States custom-designed, eye-catching Spanish language billboards carrying ISAR’s companion animal overpopulation and spay/neuter solution messages, as well as prominently displaying ISAR’s phone number. ISAR was able to offer information about local low-cost spay/neuter information to those that saw our billboards and contacted us.
In 2018, ISAR has again expanded our billboard campaign to reach out to pet owners in low income areas to help them find low-cost spay/neuter services in close proximity to where they reside.
I’m pleased to report that in just the last few weeks, ISAR’s spay/neuter billboards have been posted in communities throughout Arkansas, Indiana, and Wisconsin. In February, you can expect to see ISAR’s spay/neuter billboards in Kansas, Texas, and Wyoming.
We know that ISAR’s billboards have raised public awareness of dog and cat overpopulation and the spay/neuter solution, due to the volume of phone calls we receive from residents seeking local low-cost spay/neuter information.
ISAR will continue to post our powerful spay/neuter billboards throughout the country to spread the spay/neuter message and prevent countless puppies and kittens from being born, thus saving countless numbers from a life of disease, pain, hunger, abuse, cruelty and, ultimately for many of them, a terrible death.