The Effect of ISAR’s Spanish Language Spay and Neuter Billboards on the Public

i Mar 16th


The Effect of ISAR’s Spanish Language Spay Neuter Billboards on the Public

To increase participation in spaying and neutering, ISAR enhanced our other efforts to reduce dog and cat overpopulation by introducing in our Fall 2016 Newsletter our new “Spanish Language Outreach Program.”

We announced that we would try to reach the countless Spanish-speaking individuals and families throughout the United States who are custodians of intact dogs and cats.

The first component in our new campaign was to enlarge our existing outdoor advertising program and budget by creating and then installing in selected venues throughout the United States custom-designed, eye-catching Spanish language billboards carrying ISAR’s companion animal overpopulation and spay/neuter solution messages, as well as prominently displaying ISAR’s phone number.

I’m pleased to report that in just the last few months, close to 20 of ISAR’s Spanish language billboards, have been posted in states from California to Pennsylvania, including Florida, Connecticut, Colorado, Texas, New Mexico and Illinois. With more postings occurring every month in population areas where there are considerable numbers of Spanish-speaking men and women living and working.

Because of our billboards, ISAR has already received requests from pet custodians in Los Angeles for low-cost spay and neuter information.

Now En Español: ISAR’s Spay/Neuter and Microchipping Statutes

i Feb 15th

ISAR’s Spay/Neuter and Microchipping Statutes

Harnessing the power of education to protect animals has been part of ISAR’s mission since it was founded more than 50 years ago. And our dedication to achieving this goal is just as strong in 2017.

ISAR’s multi-pronged effort, which includes partnering with our friends at Advancing the Interests of Animals, to educate pet owners, the public and legislators about the curse of companion animal overpopulation, and how they can help eradicate it, includes Spay/Neuter billboards in English and Spanish in 29 states, Canada and Ireland (with more going up each month). Soon, Public Service Announcements in Spanish will be distributed to Spanish-speaking radio stations throughout the U.S.

And, as the Spanish Language Outreach Program continues to expand, ISAR has translated its mandatory Spay/Neuter and Microchipping Statutes into Spanish. We hope animal rights activists – individuals and organizations – in Spanish-speaking countries will use these to galvanize legislators into enacting laws that benefit dogs and cats.

The benefits of mandatory spay/neuter laws are evident: fewer animals born means fewer animals that are homeless, abandoned and reproducing from an early age. The connection between the microchipping of companion animals and the scourge of dog and cat overpopulation is not as obvious but just as vital: Aside from the sadness of a pet straying from home and becoming lost, an animal that is not microchipped may never be found and it, and its progeny, will reproduce over and over. ISAR urges that both cats and dogs be microchipped.

Because of the importance of ISAR’s anti-overpopulation mission, our Spay/Neuter and Microchipping Statutes were generously translated into Spanish by Patricia Chan, the founder of Spay Panama, which has been sterilizing homeless animals or those cared for by low-income individuals since 2001 in the Republic of Panama. We urge animal activists and advocacy organizations to contact their legislators to demand that mandatory spay/neuter and microchipping statutes be enacted.

For those of you who reside in a Spanish-speaking country or other location and share our desire to educate pet owners and the general public – and especially legislators – about the crisis of pet overpopulation, the spay/neuter solution, and the benefits of microchipping, please contact your legislators and help them to enact these statutes into law. And please let us know if you succeed. We will share your success with others to inspire them to act.

The statutes in Spanish can be found on under the “Programs” drop-down menu at the top of the page, and then select “Dog and Cat Overpopulation.” Then scroll down to “Model Statutes.” Or click the links below:

Mandatory Spay/Neuter Statute in Spanish
Mandatory Microchipping Statute in Spanish

As ISAR’s Spanish Language Spay/Neuter Program continues to post visually arresting billboards in primarily Spanish speaking neighborhoods in the U.S., supporters in Pennsylvania, should keep an eye out in mid-March when Spay/Neuter billboards go up in the Lehigh Valley area. Educating the public with eye-catching Spanish language billboards is a 2017 priority.

ISAR’s billboards are a great way to advertise shelter events, spay/neuter clinics, or for simply sponsoring the spay/neuter message. If you or your organization are interested in participating in ISAR’s Spay/Neuter Billboard Campaign, email ISAR at

New Year Brings ISAR’s Spanish Language Spay and Neuter Billboards to Fort Myers, Florida

i Jan 17th

Puppy Billboard in Spanish

“No Deje Que Esto Suceda. Esterilice a sus mascotas” (“Don’t let this happen: Sterilize your pets”) Thanks to ISAR, residents of two Fort Myers neighborhoods – Tropic Avenue and Kennesaw Street, which have a large percentage of Spanish speakers – are now being reminded, every day and in Spanish, of the stark fact of pet overpopulation and how they can combat this continuing evil.

At the beginning of January, two billboards with arresting images of multiple cats and dogs, the above message in Spanish and ISAR’s phone number were posted on these busy Florida thoroughfares. Viewed daily by thousands of motorists, residents, visitors and owners of companion animals, the Spanish language billboards are part of ISAR’s Spanish Language Spay/Neuter Program that concentrates on areas with influential numbers of Spanish-speakers.

The billboards in Fort Myers are the first of the Spanish Language Spay/Neuter Program. They expand the overall program that, in 2016, saw more than 80 visually striking billboards installed along busy highways throughout 29 U.S. states, Canada and Ireland.

In 2017, ISAR hopes to post as many Spanish Language Spay/Neuter billboards as possible in areas around the U.S. that offer low-cost spay/neuter programs. These are a powerful weapon in the fight against dog and cat overpopulation. Partnering with Advancing the Interests of Animals, ISAR is targeting the millions of individuals and families throughout the U.S. who own unspayed or un-neutered dogs and cats. Educating these groups with eye-catching Spanish language billboards is an ISAR 2017 priority.

Kitten Billboard in Spanish

In Lee County, where Fort Myers is located, 18 percent of the population speaks Spanish, but the impact of Spanish language billboards becomes clear as 86 percent of Hispanics in the Naples-Fort Myers market speak Spanish at home. Advertising to them in Spanish is 55 percent more effective, and 4.4 times more persuasive than English, according to The Pew Hispanic Center.

If you live in Los Angeles, be sure to drive by ISAR’s Spanish-language Spay/Neuter billboards that, as of February 13, will be featured at the intersection of Beverly Boulevard and Atlantic Boulevard and on Slauson Avenue in the Holmes Avenue neighborhood.

North of L.A., in Fresno, a Spanish language billboard will go up on February 13 in the vicinity of East Kings Canyon Road and South Dearing Avenue with another one posted on Grant Avenue. The latter will be visible in a neighborhood where 75 percent of the residents identify their ethnicity or ancestry as Mexican and more than 50 percent of households speak Spanish.

And stay tuned, as ISAR makes its mark with Spanish language billboards in Philadelphia this spring.

The Spanish Language Spay/Neuter Program is multifaceted: ISAR’s Public Service Announcements championing the fight against pet overpopulation are currently being rewritten and translated into Spanish. These will be distributed to hundreds of Spanish-speaking radio stations throughout Arizona, California, Colorado, Florida, New Mexico and Texas.

In addition, ISAR is translating its model mandatory spay/neuter and related statutes into Spanish so that individuals and organizations advocating animal protection in Spanish-speaking countries abroad may use them as a basis for proposing legislation.

So as ISAR embarks on another year dedicated to using education and law to advance animal rights, a heartfelt Feliz año nuevo and Happy New Year to our supporters and those working to make dog and cat overpopulation a distant memory.

ISAR’s billboards are a great way to advertise shelter events, spay/neuter clinics, or for simply sponsoring the spay/neuter message. If you or your organization are interested in participating in ISAR’s Spay/Neuter Billboard Campaign, email ISAR at